Monozukuri:
Manufacturing with awareness.
Creating for our future.

Awareness leads to change.

The clear umbrella, made of vinyl and plastic, is a distinctly Japanese product. It is also known as a disposable umbrella. Cheap and easily breakable, over 60,000,000 of these umbrellas have been used, broken, and discarded.

In the streets, unclaimed umbrellas are automatically sent to the trash bin. These umbrellas are made of materials that make them difficult to be properly sorted and recycled. For this reason, an unfathomable number of vinyl and plastic umbrellas have been sent to the landfill. Umbrellas, which were originally created to make our lives better, have become a serious threat to the welfare our planet.

Yesterday, we might have said “Hmm, interesting,” and switched over to another topic. Today, it’s time to face these issues. It’s time to change our practices. We must transform how we make our products and how we use them. We must manufacture with awareness and create for our future.

+TIC: A new kind of umbrella.

This 100% plastic umbrella is rust-free and completely recyclable. It is designed to withstand winds of up to 15 mph.

With replaceable fabric and parts, this umbrella can be repaired and reused. In Japan, people have always endeavored to create high-quality products. They feel a sense of honor in taking good care of their creations. This sentiment is a part of our culture that has been passed down through generations. It is our hope that the +TIC umbrella will set off a new wave of sustainable manufacturing and a value system that will change the way we treat our products. We want to contribute to solving the current global environmental issues so that they dissipate, like rain clouds, and reveal a bright future.

About Caetla

Caetla is ça et là, which means “here and there” in French.
From here to there—the name contains our vision for the future.

Company name
Ca et la Co.,Ltd
Representative
Takeshi Yamamoto
Founded
April 1991
Principal business
Planning and sales of fashion accessories
Line of business
Umbrella / Rainwear / Rain boots
Capital
15 million yen
Headcount
8 (As of June, 2016)
Major Banks
MIZUHO BANK Shibuya Branch
Headquarters
5-14-17, Mita , Minato-ku, Tokyo, 108-0073, Japan
2016
Began selling BLUNT as an authorized reseller in Japan.
2014
Established Cambodia office.
2010
Transferred Evereon manufacturing to Xiamen, China.
2005
Established Evereon factory in Pingdi, China.
2003
Established office in Xiamen, China.
2002
Established office in Dongguan, China.
2001
Moved and established Hong Kong Ca et la International at Causeway Bay.
1998
Founded Hong Kong Ca et la International.
1997
Opened the first Caetla store and cafe in Shibuya-ku, Jinnan area.
1995
Business expands to Shibuya-ku, Jinnan area.
1991
Began to manufacture and sell umbrellas and rain gear at Tokyo’s Shirokane, Minato-ku district.

Takeshi Yamamoto CEO

2017
Began production and distribution of +TIC, an ecological, all-plastic umbrella.
Present
Actively involved in the distribution of +TIC umbrella and activities relating to ethical consumption.
2006
Established a factory in China to begin production and distribution of Evereon, a durable vinyl umbrella.
1998
Established Hong Kong Ca et la International to strengthen production management.
1991
Founded Caetla to manufacture and distribute umbrellas.
Began manufacturing and distributing original products at department stores.
1977
Worked for a Taiwanese trading company.
Established an umbrella factory in Taiwan.
1955
Born in Fukuoka Prefecture, Japan.

Office Locations

Hongkong Office

Company name
Ca et la International Co.,Ltd
Representative
Kazuto Kimura
Founded
August 1998
Principal business
Planning and sales of fashion accessories
Line of business
Umbrella / Rainwear / Rain boots / Bag / Furniture
Adress
13B Hoi To Court, 275 Gloucester Road, Causeway Bay, Hongkong

China office Xiamen

Company name
Ca et la International Co.,Ltd
Representative
Zhishan Chen
Founded
April 2003
Principal business
Umbrella / Raincoat production control / Quality control / Delivery date management / Product development
Line of business
Umbrella / Raincoat
Adress
Unit 29G,34# Xianglianli Lianhua plaza,Siming District,XIAMEN,CHINA

China officeDongguan

Company name
Ca et la International Co.,Ltd
Representative
Makoto Kawata
Founded
February 2003
Principal business
Quality control of furniture and fashion accessories / Production control of furniture and fashion accessories
Line of business
Furniture / Fashion accessories / Stationery / Consumables etc.
Adress
13C, MingXuan Ju, Jin Yu Ming Yuan, No.9
Chai Hong Road, Dongguan City,Guangdong, China

Cambodia office

Company name
Ca et la International Co.,Ltd
Representative
Zhishan Chen
Founded
Mayl 2014
Principal business
Umbrella production control / Quality control / Delivery date management
Line of business
Umbrella / Plastic umbrella
Adress
MANHATTAN SPECIAL ECONOMIC ZONE
SANGKAT BAVET, BAVET CITY,
SVAY RIENG PROVINCE,CAMBODIA

Affiliate Organizations & Projects

BRING PLA-PLUS PROJECT

Ethical Association

aiaigasa PROJECT

Japan Ethical Initiative

Products Information